AccorHotels to 'create growth opportunities beyond travel' with new investment

The hotel giant believes the deal will create “new growth opportunities beyond the world of travel”.

The management of Potel & Chabot – Edmond de Rothschild Investment Partners – and AccorHotels will respectively hold 51% and 40% of the share capital.

Founded in 1820, Potel & Chabot Group, which generates revenues of more than €100 million, specialises in the organisation of “tailor-made prestigious reception events”.

Its range covers three major, mainly B2B, activities: receptions for corporate and private clients, major sporting, industrial and cultural events (such as the French Open at Roland Garros, 24 Hours of Le Mans and the Saut Hermès), as well as the exclusive management of unique venues in Paris: Pavillon Gabriel, Hôtel d’Evreux, Pavillon Cambon Capucines and Pavillon Dauphine.

Potel & Chabot Group will also be able to “leverage the business expertise of AccorHotels in order to jointly develop innovative and sophisticated F&B offers for Mice guests”, either in hotels or private rentals, by making use of personalised concierge services.

The proposed transaction is currently under specific review by the competition authority.

Sven Boinet, deputy chief executive officer of AccorHotels, said: “I am delighted to close this remarkable partnership which, I am sure, will result in numerous opportunities for our respective groups.

“The partnership of AccorHotels with Potel & Chabot brings a complementary dimension and expertise to our

F&B and event organization strategy.

“Moreover, the combination of their knowledge with our leading positions in luxury hospitality, private rental

and concierge services will provide our clients with unique services and expertise regarding tailor-made events.

“It gives us a real boost and allows us to create new growth opportunities beyond the world of travel.”