All eyes on lates market as consumer confidence grows

Polka Dot Travel director Mark Johnson admitted summer 2021 had been “hit and miss” despite “better levels” of bookings in August. “The final quarter of 2021 is looking relatively strong. It’s primarily to the Canaries – Tenerife, Lanzarote and Gran Canaria. I’d like to see some late business on top of that.

“The order book is phenomenal for next summer. But the next few months are going to be difficult for the industry – you start getting the balances in February and March so you have to get through until then.”

Off Broadway Travel said it also saw a “definite pick-up” in late bookings during August, particularly to Spain, Greece, Barbados, Antigua and Madeira.

Jeanne Lally, joint managing director of Travel Bureau Gosforth, said they were planning to restart marketing in September. “We don’t know if there will be a bumper September or winter; people are waiting to see,” she said.

“Emirates has come back to Newcastle earlier than planned and that has fuelled demand, as has Dubai going amber. We’re inching forward, not leaping.”

Responding to a snap TTG poll, agents highlighted the cost and practicalities of testing as the main issues hampering clients’ willingness to travel.

“Testing is still an issue, especially the one required to come back to the UK," said one respondent. "The lack of consistent advice is also affecting customer confidence. Many clients have resigned themselves to no foreign travel this year.”

Johnson agreed that current testing requirements were a “huge stumbling block” for customers. “If they loosened the testing regime, that would really help,” he said.

Dixon highlighted the “outrageous” cost of PCR tests in the UK as a barrier to travel and called for the government to “create more certainty” with its policies. “The major thing that unsettles the market is when destinations are moved from amber to red – that’s where we’ve seen the big drop-offs,” he added.

Several agents said they had “reasonable” bookings for the October half-term period, a market that could be boosted by the UK government’s decision to start vaccinating children aged 12-15 from early September.

Airlines, meanwhile, have been slowly rebuilding their schedules. OAG data shows 2.05 million seats in the UK for the week of 13 September, up by about 320,000 seats on the week of 16 August.

Uncertainty continues over some long- haul destinations, with the US showing no sign of lifting its ban on UK visitors, resulting in Aer Lingus postponing the launch of its new Manchester-US services for a second time, this time until December 2021.

There was more positive news, though, about the potential reopening of Australia by early 2022, with Qantas hoping to restart UK flights in December – providing Australia meets its target of achieving 80% vaccination against Covid-19 by then.