The company has redesigned its website to create an “app-like” design across all platforms including a navigation menu highlighting different types of deals and drop-down menus to make it easier for users to find the type of holiday they want.
Tony Iacobucci, icelolly’s chief technology officer, said: “The team has worked tirelessly to reimagine our website, providing inspiration to our customers and giving them the opportunity to learn more about their destination of choice or discover new experiences.
“As a business, we consider the customer journey in everything that we do, and ensuring they get the very best user experience when visiting icelolly is essential.”
New features include menus entitled Compare Holidays, Holiday Deals and Travel Inspiration, to make it easier for users to locate the services they need.
There are also dedicated sections featuring icelolly’s most popular searches by holiday type – All Inclusive, Faraway, Family & Cruise.
The new website was developed by the company’s inhouse team and was launched last month after testing.
Icelolly’s peaks sales campaign runs until the end of January and features offers from major tour operators and cruise lines.