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'Rediscover the joy of being together'

'Rediscover the joy of being together'

Filmed at Tui Sensatori Fethiye in Dalman, Turkey, the commercial follows the relationship of a mother and her “archetypal grumpy teen” daughter who “rediscover the joy of being together”.

 

The advert features dancing created by award-winning choreographer Supple Nam and is soundtracked by the song Someday by New York indie rockers, The Strokes.

 

An accompanying multi-channel media push will be rolled out across social and outdoor media, press and radio to deliver Tui’s tactical messaging.

 

A series of bespoke 20-second edits of the TV ad will also be aired later in the campaign and according to Tui, the multi-million pound promotion will reach 98% of ABC1 adults between October and June.

 

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