Package providers cutting prices to stimulate peaks sales

A study by TravelSupermarket of price comparison searches dating from 1-18 January for departures between 1 May and 31 October across a variety of destinations returned prices ranging from less than 10% difference year-on-year to more than 50% lower than they were during the same period last year.

The most popular summer 2021 seven-night holiday search was for Crete, where average package holiday prices are 10% lower than they were last January.

Tenerife was the next most popular, down 13%, followed by Majorca, down 9%. The biggest year-on-year difference (54%) was for holidays to Portugal’s Algarve.