Financial advisory firm Duff & Phelps has been hired by the over-50s specialist to gauge interest from possible buyers, according to Sky News.
City sources claim the two businesses could collectively command a price tag of around £100m.
Sky News reports that Lance Batchelor, Saga’s chief executive, wants to focus on its Saga-branded businesses.
A Saga spokesperson told TTG: “We do not comment on market speculation.”
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Saga has been creating holidays and cruises exclusively for over 50s for more than 60 years, with incredible destinations, memorable experiences and fantastic value at the heart of what we do.