Upgrades include an updated Fly Delta mobile app, personalised airport display screens and new inflight entertainment options.
Delta announced the innovations during the CES 2020 technology show in Las Vegas on Tuesday.
It is the first time a major airline has presented a keynote talk and exhibited at the event.
Announcements included Delta’s expanded partnership with ridesharing operator Lyft, which aims to transform the airline’s Fly Delta app into a comprehensive digital concierge.
Delta has also joined with Misapplied Sciences to pilot its Parallel Reality display experience, which enables customers traversing the airport to see personalised content on a single screen simultaneously.
Meanwhile, Delta in-house start-up, Delta Flight Products, has created a wireless in-flight entertainment system with features such as a “binge button” that allows for uninterrupted viewing of television series and the “recommended for you” feature that provides passengers with curated content based on previous viewing behaviour.