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Technology

25 Apr 2019

BY Andrew Doherty

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TRFBLI

RoomIt by CWT appoints new vice president of revenue optimisation

Geoffrey Waldmiller will be responsible for improving the traveller experience through the use of data science and technology.

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Waldmiller will be responsible for improving the traveller experience through the use of data science and technology.

He will also help streamline the shopping process for CWT travellers, improve point-of-sale conversion and lead to the RoomIt loyalty and advertising teams.

 

Scott Hyden, senior vice-president and chief experience officer at RoomIt, said: “Geoff brings a strong portfolio of expertise to RoomIt, with deep roots in both business travel and leisure. He brings an unparalleled approach to improving the traveller experience and thrives on the challenges the industry presents.”

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