Hello! You are viewing your 1 free guest article this week

Please log in or join now for free, immediate and unlimited access to our award-winning online content. Find out more...

Join us
Already a member? Log in here


24 Jan 2019

BY Andrew Doherty


Tui tests augmented reality glasses in Palma

The operator has begun trialling the technology, which provides clients with historical facts and destination information

Majorca Palma streets

Excursions and activities division Tui Destination Experiences is testing the glasses in Palma de Mallorca for several weeks this winter.


The glasses place information, photographs, videos and 3D models in front of what holidaymakers are looking at, allowing them to explore independently.


Chris Carmichael, head of innovation at Tui Destination Experiences, said: "Augmented reality allows holidaymakers new, more exciting access to historical facts and stories and takes into account the increasing desire of guests to explore cities and towns on their own.


"In our experience to date, the spectacles are also comfortable to wear for the user, so that they are not distracted by the actual experience."

What’s your view? Email feedback@ttgmedia.com and let us know your thoughts or leave a comment below.

Add New Comment
Please sign in to comment.
Show me more

Follow Us

TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
Scroll To Top