The agreement now sees Tata Consultancy Services cover technology programmes on the airline’s digital channel.
Customer service solutions born from the partnership, which first began in 2004, include self-service baggage drop facilities at Heathrow and Gatwick and an online chatbot.
Innovations Virgin Atlantic is keen to develop include real-time data analysis, automated refuelling and voice-enabled bookings.
Ash Jokhoo, chief information officer, Virgin Atlantic, commented: “Through our strategic technology partnership with TCS, we’ve been able to transform the modern-day flight experience and make it easier to travel. We’re always striving for innovation and are looking forward to reaching the next step in our continuous journey to become the most loved travel company.”
Arun Pradeep, business head – travel, transportation and Hospitality, Europe at TCS, said: “Customer experience is at the heart of digital transformation, and at TCS we have the contextual knowledge and digital expertise to ensure success.
“We’ve made astounding progress in our 15-year partnership with Virgin Atlantic, and we’re honoured to support its industry-leading digital transformations to make travel delightful for their customers.”