Si Morris-Green, group marketing director at the consortium, told TTG that it has seen 26% growth in the proportion of members opting in for its centralised marketing offering, across the year.

Personalised product videos and communications will be driven across its member channels.

The Travel Network Group said the digital creative [videos] “will inspire the viewer about a destination using storytelling techniques” and the videos will include a call to action, will have “interactive elements” and will be shareable.

TTG reported earlier this month that The Travel Network Group was building its own film studio, ready for the end of November, enabling members to create their own short films.

Video campaigns will be a large part of the strategy, and will be personalised to the group’s individual brands – TTA Holidays, the Cruise Club, World Choice and Independent Travel Experts. They will also be personalised to the member.

The reach of the existing Worldchoice TV will be increased to all members and digital postcards will be distributed.

Morris-Green said: “In January we will start to film members in their local areas too, on a request basis.

“We really are breaking new ground in this area.”

The 2017 marketing offering will also include four high street [in-store and window point of sale] marketing campaigns for the year, across five regions and The Travel Network Group’s five segments and magazines – Escape, Explorer, Voyager, Traveller and Select.

Direct mail send to the consumer but personalised to the member and the product they want to showcase will continue, as well as a tailored SMS service, which Morris-Green said had been a “great success” so far.

A door-to-door service will deliver leaflets, brochures, catalogues or any other materials as part of a delivery service direct to the consumer.

“These work really well at a local level, for anything from a member announcing new store openings, to a homeworker holding a local event,” said Morris-Green.

E-marketing and partnership marketing will also continue.

The marketing offering is included as part of The Travel Network Group’s membership fee.