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Why Nan and Phrae are Thailand's best-kept secrets

These northern provinces have hitherto flown under the radar but they are now being primed for their time to shine – our writer discovers how their entrepreneurial spirit is driving a community-tourism model.

Tie-dye northern Thailand
The village of Ban Thung Hong is Thailand’s foremost producer of the distinctive Mo Hom Indigo fabric © Adisorn Chaiboonruang

There’s a couple I spot wherever I go in the northern Thailand province of Nan. He is bare chested with intricately tattooed legs; she is demurely dressed but smiles as he cups his hand and whispers in her ear. They pop up on tote bags and T-shirts and as fibreglass sculptures.

 

My guide tells me that to Thais their image is as synonymous with Nan as the “I [heart] NY” logo is with New York. If upcoming Tourism Authority of Thailand educationals pay off, this power couple could become a lot more widely recognised, as international visitors discover community-based tourism here and in the neighbouring province of Phrae. 

 

The whispering couple surface again on the wrappers at Cocoa Valley in Pua, where a chocolate-loving businessman has brought employment back to his hometown. 

 

I’m here for a workshop, so after visiting the growing yellow pods in the orchard and attempting to sift cocoa nibs from their dried kernels, I’m wielding a piping bag. The nibs have sugar added to hit the sweet spot of 67% cocoa and I guide this melted chocolate into a mould and decorate it with almonds. 

 

As my handiwork cools into a bar, I peek at the mountain-view hotel on site then sample some of the award-winning oozy desserts in Cocoa Valley’s restaurant. 

Whispering couple Wat Phuket, Nan province Thailand
This whispering couple are synonymous with Nan

SKILLS REVIVAL

There’s a feast for the eyes when I head on to Doi Silver Factory. A small museum here displays the precious necklaces and ornamental clothing worn for special occasions by the local Yao hill tribe. In the workshop beyond, no less intricate goods are hand-produced for export, including huge filigree bowls and silver galleons, 70% of them bound for the US. Owner Somchai Rungrachatawanit is the fourth generation of his Yao family to practise silver work and each year he sponsors 10 new people for a three-year apprenticeship.

 

I’m booked to learn a craft myself at the smart wooden premises of Banmatjai Homemade in Phrae province. Here I follow my host’s instructions to twist a series of elastic bands to skin-pinching tightness across a canvas tote bag, then dip it gingerly into the inky depths of a vat of natural indigo.

 

Tie-dye workshops are not the only way this family business is reviving a traditional skill. In the hope of enticing a new generation back to the indigo clothing once famous in these parts, graphic design graduate Chidchanok Suchanok works with her pattern maker, Mum Amonpun, to produce more modern styles. The resulting garments are stitched locally and sold in the onsite boutique.

Nan
Indigo-dyed rice served in Hommai Baandin community kitchen

I get another chance to practise my own handiwork at Ban Thung Hong, where even the cat has a tie-dyed bandana. After hearing how indigo is sourced from plants in the surrounding mountains, I twist a scarf into a spiral with a fork as if I’m winding spaghetti. My efforts produce a pleasing starburst effect once my bundle is out of the dye and it’s even better to know my visit is supporting the continuation of a 200-year-old skill. The experts here are Thailand’s foremost producers of the distinctive Mo Hom Indigo fabric, which other craftspeople now buy to create their own fashions and homewares.

 

I do a double-take when a bowl of blue rice appears at the nearby Hommai Baandin (Earthern House) community kitchen. But yes, it is also dyed with indigo. It accompanies farm-to-fork chicken and some of the freshest vegetable dishes I taste on my trip. As I should expect by now, lunch also comes with a side of entrepreneurship. Since she returned to her home village shortly before the pandemic, the cafe’s founder, a former tourist guide, has also single-handedly revived the local hat-weaving tradition by teaching her elderly neighbours.

DIVINE OFFERINGS

I make my forays to the craft villages of Nan and Phrae provinces from their namesake cities, which prove to be relaxed, leafy bases also worth exploring, the latter with many teakwood houses. Hop-on, hop-off tours in open-sided buses save me from pounding the pavements in the heat. A dawn start also helps when I rise early to give alms to Nan’s Buddhist monks. Pursuing a flash of saffron robes in the streets near the market, I approach, head bowed, with my offering of food and receive a blessing in return. I wonder later if divine intervention is at play when I see a motorcyclist successfully weaving through traffic with an open tray of eggs balanced on one palm.

Wat Sri Panton temple Nan Thailand
The dazzling Buddhist temple Wat Sri Panton in Nan

The cities have many fabulous temples where prayer ribbons flutter in trees and columns are studded with colourful mosaics. Some are guarded by carved Naga, snakes seen as a protective force in Buddhism. At Nan’s eye-poppingly bling Wat Sri Panton the serpents are seven-headed and golden. Phrae’s Wat Pong Sunan ups the game with a giant gilt turtle.

 

Though new to international visitors, the provinces’ place on the domestic tourism trail is obvious from the Instagram-ready set-ups I encounter. At Yud Wela Cafe in Sapan village, a beanbag-strewn platform overlooks a spectacular valley. At Pua, the riverside Ban Tai Lue Cafe is strung with lanterns and colourful fabrics. The same district’s Phuket Temple has heart-shaped seats framing a view of flame trees and paddy fields.

 

As for those much-replicated whispering lovers, I track down the originals inside Wat Phumin in Nan. Here they sit in a 19th-century fresco, a cheery contrast to a nearby depiction of an adulterer, with Spacehopper-sized gonads, facing damnation.

 

No one knows what sweet nothings the couple are whispering, but personally I’m passing on the secret of Nan and Phrae. It’s one that deserves to be shared.

Northern Thailand: need to know

1. Flights from Bangkok to Nan take around one hour 20 minutes, and there are several a day. The Tourism Authority of Thailand (TAT) hopes to have packages for the region formally on UK sale soon. 

 

Teerasil Tapen, executive director for Europe, Africa and Middle East, says: “We are working with tour operator partners to develop their programmes and we’re planning a product trip to Nan and Phrae in 2024 to help increase the availability of authentic, meaningful travel experiences.”

 

Contact marketing@tourismthailand.co.uk for more information.

2. Nan Boutique Hotel is a relaxed city bolthole with cottage-style rooms is set around a leafy courtyard and serves great breakfasts; nanboutique.com

 

3. Indus Experiences is already tailor-making itineraries for the region – a 10-day tour from Chiang Mai to Chiang Rai, including three nights at the Nan Seasons Boutique Resort, starts from £2,265pp, excluding flights. With a private guide and driver guests visit Vongburi House Museum, and the impressive, teak-built Khum Chao Luang residence, both of them built for the family of the last ancestral ruler of Phrae when the town was central to the international teak trade. A scenic drive from Nan, through the rice fields into the mountains, takes in a temple, house and cotton weaving mill of the Thai Lua people; and the natural rock salt pits and village of Bo Kluea; indusexperiences.co.uk

 

4. TAT's “hub and hook” training programme pairs well-known destinations in Thailand with emerging ones to help you build more immersive itineraries for repeat visitors; fanclubthailand.co.uk 

 

5. Throughout Thailand, find community craft villages under the government’s One Tambon One Product (OTOP) scheme for clients to visit; fanclubthailand.co.uk/the-otop-project-supporting-thailands-local-communities 

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Debbie Ward

Debbie Ward

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