Bahia Principe Hotels & Resorts will return to WTM London from 3 to 5 November at ExCeL London, joining the Hyatt Inclusive Collection stand for the second consecutive year following the 50/50 joint venture between Hyatt and Piñero.

The event is a key opportunity to strengthen Bahia Principe’s position in the UK, one of its most important source markets, particularly for the Canary Islands and Caribbean, while connecting with tour operators, travel agencies, partners and trade media.

Bahia Principe arrives at WTM with a renewed brand identity. Under the tagline “Fully & Freely”, the rebrand strengthens its connection with its destinations and introduces two clear concepts: Escape, for adults only, and Explore, for families and groups.

At WTM, Bahia Principe will highlight the December reopenings of Bahia Principe Explore Costa Adeje in Tenerife and Bahia Principe Explore Jamaica in Runaway Bay. Both hotels have undergone complete refurbishments, enhancing the guest experience with a premium, contemporary offering tied to each destination.

Costa Adeje draws inspiration from Tenerife’s volcanic landscapes, traditions and Canarian heritage, combining renovated spaces, gastronomy and entertainment for families and groups. Nearby, the adults-only Bahia Principe Escape Tenerife reopened last year after a full refurbishment.

Bahia Principe Explore Jamaica will return with a renewed experience for families and groups, bringing guests closer to the island’s energy, food and culture. In the same destination, Bahia Principe Escape Runaway Bay reopened last April. The UK remains a priority market for both reopenings.

Bahia Principe Explore is designed for families, groups and travellers looking to share experiences and discover the destination at their own pace. Bahia Principe Escape brings together adults-only hotels, focusing on wellbeing, premium dining, specialised entertainment and relaxation. Together, they offer clearer experiences connected to each destination.