The Ultimate Cruise FAM will see attending agents split across four different cruise itineraries with a selection of Cruise Plus’ valued partners.

After all legs of the FAM trip have sailed, the groups will meet back up in one European destination for a grand finale, joining together with more of the Cruise Plus team for the ultimate celebration.

This incentive launches alongside the brand’s peaks marketing campaign, titled Sail Beyond, which features a selection of inspirational, hand-picked cruise and stay holidays, designed to inspire travel and drive bookings in the peak selling period.

Featuring the very best in worldwide Ocean, Luxury, River and Expedition cruising, the campaign will also include over 30 tailor-made cruise and stay itineraries across their most beloved destinations.

Cruise Plus’ peaks campaign will also include a dedicated publication and supporting digital activity to showcase their renowned Luxury by Cruise Plus partners.

These sensational sailings are complemented by a collection of hand-picked luxury hotels, tours, rail journeys, and flights from world-class airlines.

Agents who make Cruise Plus package bookings between 27 December 2025 and 28 February 2026 are eligible to register for The Ultimate Cruise Plus FAM prize draw.

Sixteen places are up for grabs, with the winners being contacted in March 2026. More information about this incentive will be revealed to agents on the campaign launch date of 27 December 2025.

Simon Owen, Trading Director, said, “Last years’ peaks delivered Cruise Plus’s strongest two weeks of bookings on record, and all indicators point to exceeding that performance in 2026.

"We increased headcount in our specialist cruise sales team to nine specialists in August, and they have spent the last few months carrying out intensive product training."

Agents can also benefit from complimentary return UK Blacklane chauffeur transfers on Luxury by Cruise Plus package bookings over £10,000, and earn up to £1,500 in Farebank Rewards.