Little Book of Incredible Journeys will be split by the following touring types: Small Group, Escorted Touring, Luxury Touring, Private and Independent Touring, Rail Journeys and Expedition & Marine Touring – ensuring every possible adventure holiday is considered.
Incredible Journeys recognise that touring holidays come in many styles and their aim is always to help agents and their customers to find the perfect match.
This multi-channel campaign will be promoted across digital and printed activity and provide their agent partners with specially created marketing assets, plus the latest insights on how to sell touring holidays throughout peaks.
The 76-page book will be landing with agents from 02 January 2026, and the campaign will remain live until 28 February 2026.
Incredible Journeys is delighted to reveal that from 27 December 2025 agents can register their Incredible Journey package bookings to be in with a chance of joining them on a FAM Trip to explore China, in partnership with Intrepid and Cathay Pacific.
All Incredible Journeys package bookings can be registered for the prize draw, and those who make a package booking including an Intrepid tour and/or a Cathay Pacific flight will receive an additional entry. There are seven agent places up for grabs, with the winners due to be revealed at the end of the campaign period.
Mark Henderson, Head of Specialist Product, shared: "Little Book of Incredible Journeys is designed to help travel agents convert quickly and confidently, with an experienced team at the end of the phone.
"Over the past year, we’ve continued to invest in our proposition, partnering with Tour Amigo to drive efficiency for our sales team colleagues. The campaign showcases why expertly guided touring continues to resonate with travellers."
Agents who joined Incredible Journeys’ Master the Market educational programme in 2025 will also be receiving an exclusive booking incentive just for them throughout peaks. This additional benefit will see one lucky agent win a Discover Sri Lanka touring holiday by registering their bookings.