The Global Sustainable Tourism Council (GSTC) has launched its first global digital travel series, Travel Redefined: Tourism for People and Planet, in partnership with strategic content creator Content With Purpose.
This new digital film series supports the urgent need and growing momentum for sustainability practices in tourism worldwide and takes an in-depth look into how regenerative tourism supports people, planet, and prosperity by sharing real stories and expert insights from inspiring people and organisations around the world. Travel Redefined is available to stream online here.
With global tourism making a full recovery, there is urgency to rethink how the industry operates. Climate change, biodiversity loss, and overtourism are pressing challenges that demand action now. This landmark series is a global call to action, showing tourism’s potential to create positive social, cultural, environmental, and economic change. From policymakers, industry leaders, travellers, and changemakers, it’s an invitation to see how tourism can always be part of the solution.
Randy Durband, CEO of GSTC, said, “Travel Redefined is a powerful reminder that every journey holds the potential to leave a positive legacy. Many of the featured stories come from GSTC Members who are already putting these values into practice. They serve as real-world examples of what’s possible when sustainability is placed at the heart of tourism.”
Filmed across six continents, with local crews to minimise travel and production emissions, the production spanned 50 filming days and created 24 short films, 22 thought-leadership videos, 10 expert interviews, and three case studies. Themes include biodiversity conservation, carbon reduction, green mobility, responsible waste, equitable economic growth, cultural preservation, and accessibility.
Max Smith, Founder and Managing Director at Content With Purpose, said, “We have embedded sustainability into every step, reflecting our environmental commitments, from using local crews to telling real-life stories that empower communities and protect the planet - proving that a flourishing, sustainable industry isn’t a distant vision. It’s happening right now, and we all have a role to play in this transformation.”
From the coasts of California to community-led conservation in the Philippines, Travel Redefined takes viewers on a journey across continents to meet pioneers who are radically re-thinking tourism to make it work for people and the planet.
