The Art of Escape will feature hand-selected hotels and resorts, aligned to the trends and destinations that are set to define luxury travel in 2026.

Pure Luxury’s peaks campaign will be launching with an 84-page consumer-facing book delivered to agents across the UK and Northern Ireland.

There will also be a dedicated online microsite featuring destination hubs and downloadable assets, inspirational and offer-based social media promotion across their social channels, and dedicated e-shots throughout the campaign period.

Agents can look forward to discovering an abundance of inspiration from Pure Luxury, including 60 tactical offers priced from regional airports, including exclusives, that they can share directly with their customers.

To celebrate the launch of The Art of Escape, Pure Luxury is giving agents the chance to join them on a luxury FAM Trip to Bali in partnership with Singapore Airlines.

All package bookings made between 27 December 2025 and 28 February 2026 can be registered for the prize draw, where there are four places available to be won.

Any package booking that includes flights with Singapore Airlines will receive a double entry into the competition. The winners will be announced at the end of the campaign, with the trip set to travel in 2026.

Sarah Lancashire, Marketing Director, said: “The Art of Escape is our definitive showcase of the world’s most exceptional destinations and hotels, handpicked for those who expect more than the ordinary.

"Our luxury travel ambassadors are genuine specialists, and they are ready and waiting to take our travel agents' calls, and to curate their customers’ dream holiday through their decades of combined expertise and commitment to excellence."

When booking with Pure Luxury, agents also receive the benefits of Farebank Rewards scheme, which gives them the chance to earn up to £1,500 per booking.

There is also a concierge service, complimentary UK chauffeur service, and complimentary UK airport passes on qualifying bookings; these are the special touches that come as standard when agents choose Pure Luxury.