Andy will focus on implementing long-term commercial strategies and growing the company’s digital performance across all brands, including Unforgettable Croatia and Unforgettable Greece. He will report to Graham Carter, co-founder of Unforgettable Travel Company.

Andy has 30 years’ experience in the travel sector, with extensive digital expertise. He has previously held senior roles at Travelbag, Mark Warner, Neilson, Europcar and the Island Cruises joint venture between Royal Caribbean and First Choice.

Graham Carter said: “Andy’s appointment marks an important milestone in our growth strategy. He brings a wealth of knowledge to the role, which will ensure we are ideally placed to develop and implement commercial goals and increase our focus on digital operations. As we mark 10 years since the founding of Unforgettable Croatia, we are excited to shape the next decade for the business.”

Andy Furlong said: “I’m delighted to be joining Unforgettable Travel Company as commercial director. The company has carved out an exceptional business by tailoring world-class travel experiences for premium and luxury travellers. I’m looking forward to driving the amplification of this successful formula, while continuing to curate and deliver the amazing private tours, cruises and adventures that are the hallmark of the business.”