Miles Morgan Travel

Miles Morgan Travel
UK & Ireland’s Top Touring & Adventure Agency 2020

Since boss Miles first identified the potential of touring and adventure holidays for his customers four years ago, this style of travel has become the fastest-growing area of the business.

Miles Morgan Travel (MMT) comprises 17 stores in the south west and Wales, with a team of 80 consultants, and every single consultant has undertaken training so they can talk passionately and knowledgeably about touring holidays.

Staff members are encouraged to organise and escort their own group trips for their local customers, working with a tour operator partner; these trips often sell out within hours or days of going on sale.

It’s the sales consultants who star in MMT’s Travel Talk customer magazine too – writing first-hand reports from educational trips they’ve been on to demonstrate their expertise. Clients should not only expect strong product knowledge from MMT, but extraordinary customer service too: the agency has an exceptional rating of 4.9/5 across 10,000 customer reviews on review platform Feefo. It also undertakes a major client survey every year to find out how it could be serving clients needs and communicating with them better.

MMT branches strive to support their local communities, whether sponsoring local sports teams and music festivals, running Macmillan Coffee Mornings in-store or working with Rotary clubs. Miles himself climbed Africa’s Kilimanjaro last year, raising £3,000 for charity. And the company is keenly aware of environmental issues too, now sending out its customer magazine in compostable wrappers, and introducing paper wallets instead of plastic for foreign exchange.

MMT held its first dedicated escorted touring show in 2019, with 19 suppliers exhibiting at an event in Cheltenham. Last year also heralded a bigger focus on the solos market, with new ‘Solo Traveller Specialist’ branding launched in September, and solos-specific emails now achieving the highest open rates of all.

Smart marketing such as this helped touring and adventure grow by a remarkable 122% year-on-year for MMT in 2019.

milesmorgantravel.co.uk