Gracia is the CEO of PetsPyjamas, the number one online marketplace of pet products, services, travel bookings, content and community for pet lovers.

As well as continuing to grow a highly innovative and ground-breaking business, PetsPyjamas have been recognised for its excellence in customer experience in this fast-growing industry; in 2014 the company was awarded the Retail Week Customer Services Initiative of the Year and in 2015 was a finalist in the BT Retail Week Etailer of the Year awards.

Gracia’s previous jobs include Ecommerce Director for Hobbs, where she launched four international sites and was responsible for their multi-channel strategy and international partners both on and offline.

She spent five years at Topman heading up its global ecommerce department. In this capacity she launched international websites in a multitude of countries and was responsible for their multi-channel strategy. In 2007, Gracia also spent a year at Burberry to set up its ecommerce marketing strategy.

Gracia was part of the first wave of ecommerce start-ups back in 2000, securing venture capital investment for her own dotcom company and has been instrumental in the launch and successful sale of various other private online companies.