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G Adventures on preparing for the return of touring and adventure holidays

G Adventures’ new range of trips aims to reassure customers about the safety of travelling on an escorted tour post-coronavirus. Madeleine Barber reports. 

In a landscape where clients are increasingly seeking more socially distant holidays to stay safe from Covid-19, questions about how some escorted tour operators can reassure customers and encourage bookings are surfacing. But G Adventures has no intention of letting holidaymakers’ reservations about health and safety keep them away from touring, having launched a new range of trips named Travel With Confidence Plus.


The collection is made up of 37 tours in 27 countries across multiple continents, and although featuring pre-existing itineraries, has been designed to go the extra mile when implementing Covid-19 prevention measures. These include offering downsized groups of 12 maximum so travellers interact with fewer people, private transport throughout (except when air travel is neccessary) so that regular sanitising of the vehicle can be controlled, and rooms with en suites to avoid shared bathroom facilities. Plus, those travelling on their own will benefit from a 50% reduction in the cost of having a room to themselves and will be given two seats on all transfers.


The customer is always right

Amanda Dunning, brand partnerships manager for G Adventures, says it was feedback from customers that spurred on this business development: “We did a consumer survey about what people wanted from travel and how their thoughts were changing, and 69% of travellers said they expected to see travel companies make changes for health and safety.”


“That’s where all of this came from – we know that travel is going to look different and we want to make people feel confident when they do travel again,” she adds.


One benefit of touring in general Dunning highlights is that having a guide means clients are with someone who speaks the local language, and they have this support in terms of language and logistics should they fall ill.

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For Smarter, Better, Fairer Travel
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