Why South Africa's unspoilt Wild Coast should be on your radar

Yet the province, and specifically its Wild Coast region, is home to swathes of spectacular, unspoilt coastline.

“We have beautiful, clean beaches – many of which are almost empty, save for a few friendly cows,” said Uncuthu Tours’ Wild Coast guide Siseko Yelani, who I met at a recent South African Tourism evening.

The Wild Coast – so-named for its rugged beaches and the shipwrecks that dot its seabed – stretches for more than 215 miles from East London to Port Edward, and is ideal for clients seeking an off-the-beaten-track experience, said Siseko.

“The advantages of the Wild Coast are that it is both rural and coastal. It’s perfect for clients who have visited Cape Town, Durban and Soweto and are looking for something different.”

The region stretches inland, where clients can visit traditional villages and meet the Xhosa people.