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This Selling Guide is your one-stop shop for all things Ireland. In it you’ll find everything from essential information to a flights and ferry guide and information on regions, as well as marketing tools and selling tips. Learn more about this vibrant destination, so you can sell it with confidence.
Entry requirements: British nationals are not legally required to show a passport to enter Ireland.
The island of Ireland benefits from quick, easy and hassle-free access from Great Britain with plenty of air and sea routes to choose from. The continuation of the Common Travel Area (CTA) means British and Irish citizens can travel between the two islands without a passport or visa restrictions, subject to ID requirements from the travel provider.
Clients can easily fly from Great Britain to Ireland, with approximately 994,000 seats available per month from seven airlines, and the flight takes no more than 90 minutes.
Travelling by ferry to Ireland is affordable, convenient and comfortable, with crossings taking an average of four hours from a choice of ports across Great Britain.
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One amazing island. Six unique regions. From unspoiled landscape and dramatic coastline to buzzing cities with warm welcomes, Ireland has something for every type of visitor. And with so many spectacular regions, there are options to suit all client types.
· Dublin: Framed by mountains and edged by a beautiful bay, Dublin’s streets are filled with vibrant art and historic buildings, hip cafes and traditional Irish pubs.
· Ireland's Hidden Heartlands: With charming riverside towns and villages, majestic forests and sparkling waterways, Ireland’s Hidden Heartlands is slow-travel perfection.
· Ireland's Ancient East: Ireland’s Ancient East is a tranquil land of rolling green hills, charming towns and quiet waters.
· Wild Atlantic Way: From the wind-whipped tip of Malin Head in County Donegal to the balmy beauty of Kinsale in County Cork, the west of Ireland wows with epic landscapes and captivates in its quiet moments.
· Northern Ireland: When it comes to accolades, Northern Ireland has it covered, with epic sights and world-class experiences and its famed gigantic spirit.
· Belfast: Natural beauty, rich history and super friendly locals make Belfast one of Europe's hottest destinations.
The island of Ireland has a mild, temperate climate with warm summers and mild winters. And the weather likes to keep visitors guessing, so your clients will probably experience a little of everything. Rain clouds will clear to reveal blue skies. Chilly mornings will warm to become glorious afternoons. And just when visitors think there are no surprises left, Ireland will show them a sunrise that will make them stop in their tracks.
Tourism Ireland has created a range of suggested itineraries, which travel partners can use as examples or inspiration. These will take your clients off the beaten track and help them explore Ireland's unspoilt landscapes, friendly towns and villages and unique experiences.
Part city break, part country retreat, autumnal adventures around Dublin and the historic hills of Ireland’s Ancient East work on many levels. Taking two to five days, this itinerary takes in Dublin, Kilkenny, Kildare and Meath.
Just beyond Belfast lies a place of serene beauty, where life goes slowly. Bordered by undulating hills and graced with fairytale castles, story-filled abbeys and the staggeringly beautiful stately home of Mount Stewart, Strangford Lough offers a complete escape into nature. Taking two to five days, this itinerary lets visitors ramble along pretty coastal paths, hike around shoreside trails, explore ancient monastic sites, or skim through the silvery-grey water on a kayak.
Set on the edge of Ireland’s spectacular southern coast, Cork sways to a different beat. This easy-going city exudes confidence, charisma and creativity, and is famously beloved by its residents who frequently declare it the best place in the world. Spend some time here, and your clients are likely to agree. They’ll discover characterful towns, wave-lashed peninsulas and islands filled with history on this itinerary, which can take six days, or longer.
Dublin is famous for many things: the lived-in charm of traditional Irish pubs, cobbled streets that hum with history and a passion for creativity. Wandering through the city, it feels like a place in perpetual motion, from the buzz of indie coffee shops to the melodies of buskers. But at its heart, Dublin is a breezy, laid-back destination that delights those who stay a while. This itinerary can take two to five days.
Clients will discover Ireland’s Hidden Heartlands on a journey through tranquil lakes, ancient sites and lively riverside towns. They can wander the limestone landscapes of Cavan Burren Park, kayak across Lough Oughter to Clough Oughter Castle and admire the dreamy Glencar Waterfall. This itinerary also spans Carrick-on-Shannon, Lough Key Forest Park, Athlone Castle, Ballyhoura Mountains and more, and takes five days.
When it comes to a lasting legacy, Kilkenny is in a league of its own. The city pulls in visitors with tales of cunning witches and pioneering monks and wows them with a countryside full of storybook monuments and remarkable crafts. Clients can expect sun-dappled cycling paths, a great craft scene and plenty of medieval intrigue. Just outside the city, they’ll find a wealth of charming towns and villages, undulating landscapes and gorgeous riverside walks. This itinerary takes two to five days.
There’s so much to experience on the island of Ireland throughout the year, with a year-round calendar of festivals ready to invite your clients in. Celebrating music, food, culture, history, sports and more, there really is a festival for every visitor in Ireland.
Tourism Ireland's global campaigns promote travel to the island of Ireland around the world. The tourist board creates campaign-related toolkits filled with digital content that you can use in your promotion of its global campaigns, such as St. Patrick’s Day, Home of Halloween and Christmas.
Discover the best of Ireland by reading Tourism Ireland’s range of digital brochures with plenty of inspiration, maps and useful tips for your clients’ trips. Buyers’ guides packed with useful information are also available.
Visit Ireland’s Content Pool to register to access free photo and video content.
The people of Ireland love sharing their beautiful island with the world, but they want to do it in a sustainable way. With their commitment, and your clients’ help, everyone can keep loving this destination and leave no trace.
In a nutshell, sustainable travel is all about protecting and respecting the places people visit. Of course, preserving the environment is a big part of it: picking up litter, avoiding single-use materials and not disturbing local wildlife are par for the course. But it’s also about appreciating the traditions, culture and customs of a place, and supporting its independent business.
Tourism Ireland is delighted to introduce the new Ireland Specialist Programme – its online training platform designed to enhance your destination knowledge and support you in promoting the island of Ireland.
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If there's any additional information you'd like to see added to our selling guides, please contact head of partner content Madeleine Barber on mbarber@ttgmedia.com.
