It might have been a slower start to wave this year, but cruise lines are confident of a strong 2019 and are gearing up for further investment in the trade to achieve that goal.
That was the conclusion of the sales heads of all six cruise lines within Carnival UK.
Speaking to TTG ahead of Carnival UK’s annual UK Cruise Awards in London last week, they agreed that while 2020 sales were flying, the market for 2019 sailings had started more “softly” this year as Brexit stories hit the headlines, prompting ongoing consumer uncertainty.
“We’re seeing a lot of interest when we look at our web traffic,” said Nathaniel Sherborne, director of trade sales at P&O Cruises. “The interest is definitely up year-on-year, but some people are yet to make decisions. I think people are waiting to see what happens next [with Brexit].”
Rachel Poultney, director of sales UK and Europe for Princess Cruises, added the late return to school after the Christmas holidays had also had an impact. “The market started a bit softer than anticipated. Kids went back to school a bit later, which impacted sales and pushed bookings back a bit. Since then, though, things have really started to pick up,” she said.
Cunard sales director Gary Anslow said the line had managed to “counter any softening” by starting the year 75% sold for 2019 sailings – three percentage points higher than when the line commenced 2018.


