Speaking onboard MSC Bellissima at the weekend, executive chairman Pierfrancesco Vago told an audience of travel agents he believed the best way to market the new vessels would be to keep them distinct from the line’s existing Yacht Club – which feature exclusive areas onboard MSC ships.
The first of the four luxury vessels will come into service in spring 2023.
“They will have a different brand to MSC Yacht Club,” he said. “These are not premium or luxury ships, but ultra-luxury. And so they will have a luxury brand.”
