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Travel industry news

25 Mar 2019

BY Tom Parry

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NCL ditches Premium All Inclusive fare

Norwegian Cruise Line has axed its Premium All Inclusive fare option and introduced a new offering for the UK and Ireland.

NCL Encore artist rendering

NCL said its Free at Sea programme would be the “next step in the evolution of our commitment to offer more freedom, flexibility and value, all while delivering a top-quality experience”.

 

Beginning on April 2, Free at Sea sees guests who choose a suite or higher category stateroom – including a Concierge Class cabin or a suite in The Haven – given access to the new programme.

 

It includes a beverage package, shore excursion credits, a speciality dining package, a Wi-Fi package and Norwegian’s Friends & Family option, which enables the third and fourth guests in a stateroom to sail at a reduced rate.

 

Those sailing in other stateroom categories can pay from £99pp to access two benefits, which the line claims are worth more than £700.

 

NCL launched Premium All-Inclusive in April 2017 for the UK and Irish market with the fare option including unlimited premium drinks, bottled water, service charges and gratuities.

 

Wi-Fi was also added to the package in early 2018.

 

Eamonn Ferrin, vice-president resident and managing director UK & Ireland, Israel, South Africa and the Middle East, said: “Free at Sea puts the power of choice in the hands of our guests, inviting them to individualise the way they holiday.”

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