Tracey Bartlam joins the bed bank from Attraction World and will work across its ancillaries department.
She will be responsible for distribution of product including excursions, event and theme park tickets, cruises and car rental to travel agents, wholesalers, tour operators, airlines, OTAs hotel partners and tourist boards, among others.
Bartlam has 16 years experience in retail travel sales, most recently as national account manager at ticket specialist Attraction World.
She bolsters a team of five dedicated regional sales and sourcing roles at Hotelbeds, reporting to head of sales, Europe, Peter Jones.
Her appointment comes after Hotelbeds restructured its sales department following the acquisition and integration of Tourico Holidays and GTA last year.
Its aim is to optimise cross-selling opportunities through its bed bank client base of more than 60,000 travel businesses and intermediaries.
“We are very pleased to welcome Tracey to our team,” said Jones. “Her knowledge and experience in the travel industry will play a key role for the growth plans we have in UK, Ireland and the Nordic markets.
“She will be working closely with our colleagues from across all our bed bank brands – Hotelbeds, Bedsonline, GTA and Tourico Holidays – to support our customers with guidance and advice on how to take advantage of selling our over 24,000 transfer routes and 18,000 activities we now have on our platform.
“Without a doubt, her experience will help us to consolidate our position in the market as well as to offer the best service to both our retail and wholesale clients, including both the online travel agencies tour operators as well as airlines and the harder-to-reach sellers such as points redemption schemes and incentives schemes.”