Travel Republic has sealed a deal to sponsor ITV dating show Take Me Out.
The sponsorship sees ‘idents’ [short clips] to showcase the range of destinations available through the OTA, with different couples finding their holiday match in Take Me Out-style by switching off the lights if they ‘no likey’.
The videos will be introduced by Britain’s Got Talent 2019 finalist, comedian Kojo Anim, as he encourages and helps couples choose which holiday is right for them.
Travel Republic will also feature on ITV.com and across Take Me Out social media channels with branded posts.
Christian Poole, Travel Republic marketing director, said: “This is an exciting time for Travel Republic as we embark on our mission to ensure everyone gets the holiday they deserve at the moment they need it.
“Take Me Out is the perfect match for Travel Republic, as the TV show celebrates the fun and enjoyment in making decisions, just like when you are booking a holiday.”