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Fora Travel: the new $1 billion travel agency everyone is talking about

Luxury
Emma Dooney
23 July 2025

With thousands of members across 92 countries, Fora Travel is now hoping to make its official UK debut.

Henley Vazquez

Henley Vazquez says Fora Travel is keen to enter the UK market

Fora Travel says it is “pursuing everything” to enter the UK market, following a milestone year in which it surpassed $1 billion in sales and two million room nights booked.

The New York-based “modern travel agency” was founded in 2021 by Passported co-founder Henley Vazquez, along with Evan Frank – co-founder of Onefinestay – and Jake Peters (who created PayPerk) with the aim of modernising the role of the travel advisor in a post-pandemic world.