TTG Luxury has partnered with the Bradenton Area to take five travel advisors to Florida to immerse them in the small-town charm and natural beauty of this jewel in the Gulf coast.

Taking place from 10-15 October, the advisors will enjoy some of the essential highlights that are often included in a bespoke trip to the Bradenton Area. The destination is made up of Bradenton on the mainland, and two barrier islands, Anna Maria Island and Longboat Key.

Olivia Sawdy Georgas, marketing and outreach specialist at Bradenton Area Convention Center, said: “We’re incredibly excited to launch this new TTG Luxury Journey, which will not only showcase the unique charm and luxury of the Bradenton Area, but also give travel agents a real opportunity to experience it for themselves.”

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Sawdy Georgas continued: “This is a chance to immerse agents in the laid-back lifestyle, pristine beaches and authentic Florida hospitality that makes the Bradenton Area truly unforgettable. We believe that first-hand experience is the most powerful sales tool, and in fact it shows, as we have a 94% visitor return rate amongst our visitors. We can’t wait to welcome the advisors and show them what the Bradenton Area is all about, on what promises to be a truly memorable fam trip.”

During the TTG Luxury Journey the agents will stay in prestige villa, courtesy of Prime Vacations, which manages more than 1,400 premium rental properties across coastal Florida. To experience a stay as their clients would, the agents will enjoy a private chef cooking experience with renowned caterers Graze Street.

TTG Luxury editor and publisher April Hutchinson said the itinerary had been designed to showcase why the Bradenton Area is the ideal destination for clients seeking a secluded retreat.

She explained: “There’s so much here that will appeal to travel advisors with discerning clients. The barrier islands offer a tempting combination of exclusive privacy, bespoke design and ultra-high-end services, which are a natural fit for luxury clients. There is also an exceptional range of luxury villas, and the advisors will see first-hand how they provide a serene, crowd-free beachfront experience. We can’t wait to welcome five lucky advisors to this incredible destination.”