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‘Let independents decide their suppliers,’ urges agency with 100% commission promise

Luxury
Emma Dooney
25 July 2025

A new host agency, Independents – Powered by Azure, has criticised restrictive contracts that limit the potential of advisors’ earnings. 

Edward Leigh and Jayne O'Gorman

Edward Leigh and Jayne O'Gorman believes advisors should be free to choose their partners

A new agency says homeworking advisors should have “the freedom to decide their own partners” after condemning “dreadful” contracts of certain providers. 

 

Having launched in February, Independents – Powered by Azure is keen to highlight itself as an “ethical trading platform” which allows advisors to work with any supplier. 

 

Its model is simple; advisors apply for membership and if accepted, they are given access to more than 180 suppliers, a suite of business development tools and marketing materials in the company’s SharePoint portal.