The new agreement promises a fully integrated mobile app solution for Traveltek’s global cruise clients.
Features of CruiseAppy include customer inspiration, search and book, and engagement and insight tools, with application program interface (API) integrations to the Traveltek iSell CRM and iBos back-office system.
The partnership enables all unique cruise, flight and hotel packages curated by an agency in the Traveltek platform to be featured on the app, as well as full online booking for major cruise lines, synchronisation and automation of booking data, payment of holiday balances and integration of client documentation.
Each app will uniquely be branded to the style of the cruise retailer and made available on the Apple App Store and Google Play.
Cressida Sergeant, chief commercial officer at Traveltek, said: “After much demand from our customers for app technology we are delighted to be partnering with CruiseAppy as a solution. This partnership offers a valuable new mobile sales and customer engagement channel for our existing customers, as well as broadening our product offering that will attract new clients to our wide range of services.