The new agreement promises a fully integrated mobile app solution for Traveltek’s global cruise clients.
Features of CruiseAppy include customer inspiration, search and book, and engagement and insight tools, with application program interface (API) integrations to the Traveltek iSell CRM and iBos back-office system.
The partnership enables all unique cruise, flight and hotel packages curated by an agency in the Traveltek platform to be featured on the app, as well as full online booking for major cruise lines, synchronisation and automation of booking data, payment of holiday balances and integration of client documentation.
Each app will uniquely be branded to the style of the cruise retailer and made available on the Apple App Store and Google Play.
Cressida Sergeant, chief commercial officer at Traveltek, said: “After much demand from our customers for app technology we are delighted to be partnering with CruiseAppy as a solution. This partnership offers a valuable new mobile sales and customer engagement channel for our existing customers, as well as broadening our product offering that will attract new clients to our wide range of services.
“We have already worked well with CruiseAppy in case study projects, which have demonstrated the combined power of Traveltek’s live availability and booking API within an app environment. Formalising the partnership to include areas of CRM and Back Office brings significant benefits to all our cruise customers.”
Peter Whittle, co-founder and chief executive of CruiseAppy, said: “This marks a significant milestone for CruiseAppy, which, since our move from incubation stage to full launch this month, has already generated great demand with new agents signing in the first weeks of launch.
“This partnership broadens the product portfolio for both Traveltek and CruiseAppy while offering us access to a substantial number of potential new app clients.
“More than half of holiday research now starts on a smartphone, and 78% of all video is now watched via a smartphone. With these stats in mind, this partnership gives a great opportunity to inspire and provide great customer engagement features via a mobile app that will ensure cruisers will keep coming back to the travel agency for all their cruise needs.”
Traveltek and CruiseAppy will be showcasing at WTM (4-6 November) at stand TT506.