Neasa McHugh, who started her new role on Tuesday (9 January), was part of Tour America when it launched 1995, but stepped away from the Irish travel agency in 2009. 

 
During her previous 14-year stint with the agency, she held various roles including sales and marketing manager at Tour America and latterly served as the managing director of Cruise Holidays, Tour America’s cruise arm.

Tour America said McHugh is “uniquely positioned to integrate her extensive background in sales, marketing, PR, training and management” within the travel industry. 

During her time outside the industry, McHugh qualified as a life coach and yoga teacher and led “numerous” wellness retreats around the globe. 

“[McHugh’s appointment] will not only contribute to the professional growth of Tour America, Cruise Holidays and The Travel Suite, but will also pave the way for the development of innovative wellness holidays within the company,” Tour America said. 

“Neasa McHugh’s return is a testament to the company’s commitment to fostering talent from within and adapting to the evolving landscape of the travel industry.” 

Managing director Mary McKenna said: “Her deep-rooted history with Tour America and Cruise Holidays, combined with her expertise in wellness, will undoubtedly elevate our training and development initiatives and bring a fresh perspective to our offerings.”