At a time when international hospitality groups tend to standardise their hotels from one continent to the next, B Corp-certified Attitude Hotels stands true to the promise it made 18 years ago: to never cut travellers off from the destination they have come to discover.
As a result, the Mauritian group's eight properties – seven in Mauritius and one in Zanzibar – reflect the identity of the island or region that hosts them, rather than duplicating a single concept. You’ll see this in countless ways: the experiences on offer, such as having dinner in a local home.
The locally-made decor created by island artisans. Using local suppliers whenever possible, and opening stages for emerging musicians. In these choices, visible or not, these Attitude hotels could not exist anywhere else but in the location they stand.
To bring this local rootedness to life, Attitude’s film sets up a dialogue between two territories. On one side, a moment of travel. On the other, a moment of local life. A guest, a resident. Mauritius, Zanzibar. The inside of a hotel, and what surrounds it.
"The split screen isn't just a visual trick. We wanted people to stop being able to tell where one ends and the other begins - because that's really the question behind the whole film: why travel somewhere if you never actually get close to it?" says Esther Amsallem, Head of Content at Attitude Hotels.
The film plays out the same gesture in music: two territories layered over one another. Ribongia, a producer and DJ based in Mauritius, reworked "Multi culturel", a track by Mauritian group Nula Groove, weaving in the voice of Siti Muharam, a Zanzibari artist known as "the golden voice of Zanzibar".
Following an opening in Matemwe, Zanzibar, Attitude is now looking toward East Africa – with the same approach that has set it apart in Mauritius. Local, all the way. This film isn't trying to sell a dream, but to remind us of what’s precious about travel: the singularity of a destination.
Watch at: youtu.be/OUCTFBk7gsw?si=3cf9aLoe14Vi-o85
