The Tourism Authority of Thailand (TAT) is partnering with London-based Private Luxury Events to host Ultra Thailand 2027 from 20–24 June 2027 at Four Seasons Hotel Bangkok at Chao Phraya River.
Marking Ultra’s Southeast Asian debut, the invitation-only gathering will connect Thailand’s tourism industry with an influential international network serving the world’s ultra-high-net-worth travellers.
Ms. Thapanee Kiatphaibool, TAT Governor, said, “Ultra Thailand 2027 places Thailand into one of the world’s most influential ultra-luxury travel networks. TAT will use this platform to present a distinctive expression of Thai luxury built on personalised service, cultural depth and genuine human connection, spanning world-class wellness and gastronomy, private journeys, arts, living heritage and locally rooted experiences.
"The event will also create valuable business opportunities for Thai tourism partners while reinforcing Thailand’s position as a high-value and sustainable tourism destination.”
Ultra is widely recognised as one of ultra-luxury travel’s most exclusive gatherings. Its invitation-only community includes top-tier buyers such as family offices, executive and personal assistants, and celebrity agents, all representing ultra-high-net-worth individuals and designing journeys for the world’s most discerning travellers.
Members are selected for the calibre and depth of their client portfolios, then introduced to exceptional properties and products at the highest end of luxury travel. Ultra has sold out every year since its inaugural edition, with community members including AMAN and Orient Express.
Bangkok is also attracting continued investment from leading international hospitality brands, including Aman Nai Lert Bangkok and The Langham’s forthcoming restoration of the historic Custom House on the Chao Phraya River.
This development support TAT’s focus on quality-led, high-value tourism and its “Healing is the New Luxury” communication direction, highlighting wellbeing, personalisation and meaningful travel.
