Excalibur Group has acquired SpaSeekers, one of the UK’s longest-running spa booking platforms, following its acquisition of Spabreaks.com in October 2025.

SpaSeekers will sit alongside Excalibur’s existing experience brands, which include Wowcher, Spabreaks.com, 5pm, Things-To-Do and Superbreak. SpaSeekers and Spabreaks.com will continue to operate independently, with their existing teams in Coventry and Brighton remaining in place.

Excalibur said there would be no immediate changes to either platform, booking processes or partner arrangements. Its initial focus will be on continuity and investment in SpaSeekers’ marketing and digital capabilities.

The group said bringing the two spa businesses together would give it broader coverage of the UK market, combining Spabreaks.com’s premium, experience-led proposition with SpaSeekers’ wider consumer reach.

George Oborne, chief executive of Excalibur Group, said: “This is great news for Excalibur Group and for the spa industry as a whole. The acquisition of Spabreaks.com in October unlocked double-digit year-on-year growth, and we’ll be applying the same approach to SpaSeekers, which ultimately means fuller spas across the country.”

Tamzin Silander, managing director of Spabreaks.com, described the acquisition as “another positive moment for the spa sector”, adding that there was “real opportunity” to support and grow the wider industry.

Abi Selby, Spabreaks.com founder and UK Spa Association chair, said the deal represented an “ambitious vision for the spa sector”, combining “scale, digital innovation and shared expertise” to support spa venues across the UK.

SpaSeekers founder Jason Goldberg will step away from the business following the acquisition. He founded the company in Coventry in 1989 with “two phones and a fax machine”.

Goldberg said: “Finding the right home for SpaSeekers really mattered to me, and Excalibur Group is absolutely the right partner to take it forward. Bringing SpaSeekers and Spabreaks.com together creates a strong future for customers, spa partners and the wider wellness sector.”