Trips are designed to celebrate the community, traditions and passion that comes with football culture, combining iconic matches with the immersive cultural, community-focused experiences G Adventures is known for.
Launching in some of Europe’s biggest football destinations, including London, Manchester, Madrid and Barcelona, Away Games delivers premium match-day experiences, insider access and cultural immersion, allowing travellers to experience football's greatest rivalries and atmospheres without the stress of planning complex international trips.
Away Games launches with more than 30 departures, with the first trips planned for October following the release of the English football calendar. Additional Spanish departures will be announced next month once Madrid and Barcelona fixtures are revealed.
G Adventures is stepping into a rapidly growing cultural movement. According to UN Tourism, sports tourism is one of the fastest growing sectors and accounts for an estimated 10% of global tourism.
“Away Games is about much more than watching a match," said G Adventures VP of product Yves Marceau. "It’s about singing with locals in supporter pubs, celebrating a last-minute goal with fellow travellers, and experiencing a destination through the lens of its football culture."
Each Away Games trip is led by a football-loving G Adventures Chief Experience Officer. On match-days, fans will enjoy VIP seating, premium lounge access and hospitality.
Beyond the main event, itineraries dive deeper into sports heritage and local culture. Travellers will go behind-the-scenes on historic stadium tours, join guided journeys through legendary supporter pubs, and explore each city’s culinary hotspots on local food tours.
To experience the true roots of the game, the trips also feature lower-league match experiences among die-hard home supporters. With plenty of free time built in, travellers can soak up the atmosphere of the city beyond the stadium gates, balancing football fandom with authentic local exploration.
English football departures are on sale now, leading in from £1,849pp.
