The collaboration between Oliver's Travels and Travel Counsellors aims to make villa holidays more accessible to agents. As the leading specialist in extraordinary villa rentals, Oliver’s Travels brings both expertise and an extensive worldwide portfolio, expanding Travel Counsellors’ offering of bespoke holiday experiences.
Fern Higgins, Distribution & Travel Advisor Manager at Oliver’s Travels, said “We’ve been incredibly encouraged by the response from the Travel Counsellors network. In just the first week, we’ve seen over 200 agents sign up and more than £110,000 in booking intent, which really demonstrates the appetite for high-quality villa product within this community. This partnership is about making villas more accessible and easier to sell for agents, backed by our expertise and on-the-ground support. We see huge potential to grow together and make Oliver’s Travels a go-to villa partner for Travel Counsellors globally.”
The strong initial engagement suggests a high growth prospect, with Oliver’s Travels gaining access to Travel Counsellors’ global network of engaged, relationship-led advisors. The partnership is a response to evolving traveller behaviours, with an increased demand for bespoke, multi-generational and high-value travel. Travellers are seeking experiences that offer privacy and space, and luxury holiday rentals are perfectly equipped to cater to this. The collaborative partnership will help agents sell villas with greater ease, aiming to increase bookings through dedicated support, expertise and training.
Carol Hooley, Retail Partner Manager at Travel Counsellors commented, ‘We’re delighted to be partnering with Oliver’s Travels to expand our villa offering for customers. Their curated portfolio and expertise in this space make them a strong fit for our personalised approach to travel planning. The early response from our Travel Counsellors has been very positive, and we’re excited about the opportunities this partnership creates for our business owners to deliver even more exceptional holiday experiences for their clients.”
