Farebank is the group's industry-leading agent reward scheme that gives back with every booking. Rewards can be redeemed with a wide range of online and high street retailers and can even be used to book agents’ own holidays.

With the campaign’s generous double Farebank offering, the rewards build up even faster, and Pure Luxury’s portfolio of higher-value trips means agents can maximise their return on every booking.

For clients, it’s an exceptional time to secure a holiday. With iconic stays including The Ritz-Carlton, Dubai, and overwater indulgence at Hilton Maldives Amingiri featured in the campaign, travellers can experience standout properties at excellent value.

Sarah Lancashire, Marketing and Interim Product Director at Pure Luxury, said: "We wanted to give agents a compelling reason to steer conversations towards Arabia as confidence in travel to the region returns. Double Farebank does just that, and because rewards are given at the time of booking, agents feel the pay-off right away.

"We’ve also taken a digital-first campaign approach so that we can prioritise fast-moving, tactical activity in a market that changes quickly, giving us the agility to keep offers current and react to demand.”

‘Arabia & Beyond’ is delivered through a coordinated digital marketing campaign, including weekly e-shots, a social media schedule, and a dedicated microsite with tactical offers and inspirational content.

In addition, bookings made with Pure Luxury benefit from a set of elevated inclusions, such as a complimentary UK chauffeur service with Blacklane, UK airport lounge passes, and a pre-departure concierge service.

For more information and to visit the ‘Arabia & Beyond’ hub, visit goldmedal.co.uk and select the Pure Luxury tab.