From booking excursions to sharing tips, holiday apps are improving the customer experience. But can they ever replace resort reps? Andrew Doherty reports.
With Thomas Cook and Tui investing heavily in their holiday apps, and a clutch of start-ups designing solutions to make clients’ holiday experiences as seamless and enjoyable as possible, a question emerges – are holiday reps’ days numbered?
We speak to advocates of the new technology to discover the benefits resort apps offer agents, operators and clients, as well as those who champion traditional reps to hear why they think they are here to stay.