Taking place on November 12 at 2pm, the hour-long session will examine the key trends shaping travel marketing and what they could mean for the year ahead.

Hosted by Adido CEO Andy Headington, alongside Head of SEO Tom Slaiter and Senior PPC Manager Silvia Coletto, the webinar will explore how evolving consumer search habits, artificial intelligence (AI) and changes to Google's search results are influencing the way travellers research and book holidays.

The session will also examine whether the traditional peaks booking period is becoming less predictable, and how travel businesses can adapt their approach to maximise demand in early 2027.

Andy Headington, CEO of Adido, said: “The way people research and book travel is changing rapidly, and the strategies that worked even 12 months ago won't necessarily deliver the same results in 2027.

“There's a huge amount of noise around AI and the future of search, but travel businesses need to look beyond the headlines and understand what's actually happening to their customers' behaviour. It's not simply about generating more traffic, but attracting the right audiences and turning that interest into bookings.

“With peaks approaching, now is the time for travel brands to challenge their assumptions, look closely at what's delivering results and make informed decisions about where to invest their marketing budgets.”

The webinar will conclude with a live Q&A, giving attendees the opportunity to put their questions to the Adido team.