The performance reflects growing appetite from both travellers and agents for private journeys rooted in authentic local experiences and distinctive unique accommodation.
Bookings were led by Sri Lanka, Costa Rica, Lapland & Norway, reflecting strong appetite for meaningful exploration alongside bucket-list Arctic escapes.
The performance across both product ranges highlights growing confidence among travel agents to sell private, tailored holidays that go beyond traditional touring.
January’s success was underpinned by a strong seasonal sales campaign, which has been so well received by the travel trade it has now been extended into February.
Commenting on the results, Debbie Sowden, Sales Director at Not In The Guidebooks, said: “January has been an exceptional month for us and a real reflection of the confidence agents have in selling private, immersive travel. We’ve seen fantastic engagement across both our Arctic Breaks and our immersive exploring range, with destinations like Sri Lanka, Costa Rica and Norway performing particularly well.
"The response to our January campaign has been incredibly positive, not just in terms of bookings, but in how engaged and proactive agents have been - which is why extending the offer into February felt like a natural next step.”
The extended campaign continues to offer clients up to £500 off selected holidays, while also rewarding agents with generous booking incentives. For every qualifying booking, agents can earn up to £1,200 in Love2Shop vouchers, or choose double that value in Not In The Guidebooks travel credit.
The campaign has driven strong engagement across the trade, encouraging agents to explore new destinations, upsell bespoke elements, and confidently position immersive travel as a premium and flexible alternative for their clients.
Not In The Guidebooks specialises in private authentic immersive holidays, designed and delivered by trusted local hosts and paired with distinctive unique accommodation. All journeys are private and flexible, allowing agents to use the itineraries as a starting point.
