Bahia Principe Hotels & Resorts presents the rebranding of Bahia Principe Weddings, an evolution aligned with the company’s new brand identity.

Under the concept “A New Horizon Together”, the renewed proposition embraces a more emotional and inspiring approach, giving couples the freedom to create a celebration that reflects their own love story.

Inspired by the sun rising on the horizon, the new identity symbolises the beginning of a shared journey, placing emotion, connection and memories at the heart of the experience. With more than 30 years of experience, Bahia Principe conceives weddings not simply as a ceremony, but as a complete holiday experience to be shared with family and friends, where the destination itself becomes part of the celebration and creates memories that extend far beyond the wedding day.

Bahia Principe Weddings is available across 21 hotels in the Dominican Republic, Mexico, Jamaica and Tenerife, offering settings ranging from beaches and tropical gardens to panoramic terraces, gazebos and private spaces. Each destination brings its own character, from the Caribbean landscapes of Samaná and Runaway Bay to the Mayan jungle of Riviera Maya and Tenerife’s Atlantic and volcanic scenery.

The proposition is also integrated into Bahia Principe’s new brand architecture: Escape, with adults-only hotels, and Explore, designed for families, groups and multigenerational travel.

In the Caribbean, couples can choose from five packages, Blissful, Joyful, Delightful, Beautiful and Wonderful, offering different levels of personalisation and services. Tenerife features Essence, Unique and bespoke weddings, while the Sundara package caters specifically to South Asian celebrations in Riviera Maya and Punta Cana.

Flexibility is central to the proposition. Couples can personalise venues, decoration, gastronomy, entertainment and additional experiences, supported throughout by expert wedding planners who take care of every detail, allowing them to focus on enjoying every moment with their guests.