The appointment marks ALR Music's arrival on the West Coast, bringing to Los Angeles the same vibrant musical pitch that has defined some of London and New York's most celebrated members' clubs, high-profile events, and luxury venues.
Founded in 2012 by CEO and Music Director Alex Le Roux, ALR Music has curated the live music experience at the world's most exceptional destinations and private events, contributing to the programs at Annabel's, The Arts Club, and Maison Estelle.
Spanning musical genres, the programme will draw on artists ranging from Ray Charles and Aretha Franklin to Sabrina Carpenter and Drake, each song reimagined through the lens of Hollywood's golden era. The aim of the musical program at The Beverly Hills Hotel is to create something singular: a live music experience of the highest caliber inseparable from the atmosphere of the venue itself. The supper club is part of the most significant expansion of The Beverly Hills Hotel's social offering in more than eighty years, with visionary American designer Ken Fulk serving as Creative Director.
In addition to the supper club, four additional new public spaces will complement the hotel's legendary Polo Lounge, Fountain Coffee Room, and Cabana Cafe, introducing a vibrant new dimension to the legendary ‘Pink Palace.’
