Brazil is among the countries that have most significantly increased international tourist arrivals in the post-pandemic period. This information appears in the OECD Tourism Trends and Policies 2026 report by the Organisation for Economic Co-operation and Development (OECD).

According to the survey, the country recorded a 46% growth in the number of foreign visitors between 2019 and 2025, marking the largest expansion for the period and securing fourth place among the economies analysed.

According to the report, the number of international tourists visiting the country rose from 6.3 million to 9.3 million between 2019 and 2025, strengthening Brazil's competitiveness in the global tourism market. This performance places Brazil ahead of major competitors such as Japan (34%), Portugal (20%), Spain (16%), and France (12%).

Brazil also made gains within South America, whereas countries like Argentina (-23%) and Peru (-22%) saw a decline in international tourist flows during the same period. For Bruno Reis, president of Embratur/Visit Brasil, this progress is driven by a combination of factors.

"OECD data show that Brazil is increasing its prominence in international tourism. The information in this report aligns with the figures for international tourist arrivals – which reached 5.2 million in the first half of this year, the second-highest figure on record – as well as the foreign currency revenue generated by these travellers, totaling US $5.6 billion, a 12% increase compared to the same period last year," he said.

Brazil also expanded its presence in strategic markets through tourism promotion activities at international trade fairs, press trips, familiarisation tours, and other initiatives.

The OECD report uses the period between 2019 – prior to the COVID-19 pandemic – and 2025 as a reference, allowing for an assessment of the recovery and evolution of international tourism flows worldwide. Brazil ranks among the countries that showed the highest percentage growth in foreign tourist arrivals, posting a performance that surpassed the average.