"Thailand was a natural next step for Pure Escapes," said Milla Vladova, founder of Pure Escapes. "We identified a gap in the market for an ultra-luxury offering that delivers not only exceptional experiences, but also rapid response times, competitive rates and a far more proactive style of service for travel advisors.

"Combined with the strength of our exceptional local team, led by Tai, whose deep local knowledge and expertise in curating exceptional, tailor-made itineraries bring real depth and distinction to the destination. It was simply too strong an opportunity to ignore."

They offer a streamlined, advisor-focused approach to Thailand, with transparent net rates, rapid response times, 24/7 support and access to one of the industry’s most advanced booking platforms.

A key advantage of Pure Escapes is its ability to connect destinations. Advisors can effortlessly combine Thailand with the Maldives, Seychelles, Southern Africa and the UAE through one trusted partner.

Supported by dedicated on-the-ground teams, advisors benefit from expert itinerary design and bespoke journey planning, enhancing both client experience and brand loyalty.

The Pure Escapes Thailand portfolio spans the country’s most sought-after regions, offering a carefully selected collection of luxury properties. From the vibrant energy of Bangkok, to the island sanctuaries of Phuket, Krabi and Koh Samui, and the cultural depth of Chiang Mai and Chiang Rai, the collection is designed to support a wide range of high-end travel styles and itineraries.

Tai Nirundonpruk, General Manager, based in Bangkok, leads the Thailand launch. He brings nearly 20 years of luxury hospitality experience, including his role as Global Head of Sales at Soneva. He has a deep insight into the expectations of high-end travellers, Tai combines strong local knowledge with an international perspective.