‘Taste of PATA’ gives travel agents the opportunity to discover the latest products and destination news from across Pacific Asia.

New for 2026, Tokyo Tourism will be exhibiting for the first time, joining a line-up of tourism boards, airline and hotels including:

- Tourism Authority of Thailand
- Minor Hotels (Anantara & Avani)
- Kata Group & Beyond Resorts
- ONYX Hospitality (Amari & OZO Hotels)
- Air New Zealand
- TreeHouse Villas Yao Noi
- One World Travel & Sales Marketing
- Journey Beyond
- Elephant Hills

Commenting on exhibiting at Taste of PATA, Mako Murakami/Tokyo Tourism said: “We’re delighted to be joining Taste of PATA for the first time and are really looking forward to meeting travel professionals from across the UK. Tokyo has so much to discover, and we hope the event will be a great opportunity to share some of its many different sides and hear what UK travellers are looking for.”

Taste of PATA puts a twist on the traditional travel trade event. Rather than simply visiting supplier stands, agents will be encouraged to get involved, with each exhibitor offering an interactive experience designed to bring their destination or product to life. Expect food and drink tastings, massages, giveaways and spot prizes, fun games, quizzes, and challenges.

There are bigger prizes up for grabs this year, with a star prize of a 16-night Thailand holiday, plus other amazing hotel stays, a £100 dining voucher, a £50 Amazon voucher and a case of Singha beer, spot prizes and much more.

It's one of PATA’s most fun and interactive training nights and not to be missed!

Taste of PATA takes place on Thursday 10 September at The Dilly, 21 Piccadilly, London from 17:30 to 21:00.

Travel agents can register to attend for free on the PATA UK & Ireland website.