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The world’s most exclusive gathering for ultra-luxury travel is heading to Bangkok for the first time.
The exclusive gathering for ultra luxury travel will be held at the Four Seasons Hotel Bangkok at Chao Phraya River over 20-24 June 2027. The Tourism Authority of Thailand (TAT) will be headline partner.
By invitation only, Ultra exists for the very top tier of the ultra-luxury travel industry. Buyers include Family Offices, Executive and Personal Assistants, and celebrity agents representing UHNW individuals and designing journeys for some of the world’s most discerning travellers.
Having sold out every year since its inaugural edition, Ultra has continued to evolve, taking its community to the destinations shaping the future of ultra-luxury travel around the world.
Bangkok is rapidly strengthening its position on the global wealth map. The city’s UHNW population is projected to grow by more than 50% by 2030.
TAT, meanwhile, has placed quality-led, high-value tourism at the centre of its national strategy, with a growing focus on luxury travellers seeking exclusivity, personalisation and exceptional experiences.
Christy Kuplic, MD of Private Luxury Events, said: “Bangkok is entering an exciting period of growth at the very top end of luxury travel. The expansion of private wealth, continued investment from leading global hospitality brands and Thailand’s focus on high-value tourism make this an incredibly timely moment for Ultra to come to the destination.
"Ultra has always been about bringing our community into the places shaping conversations in luxury travel. Bangkok has real momentum, and we are excited to experience that first-hand with our community and our headline partner Tourism Authority of Thailand in 2027.”
Ms. Thapanee Kiatphaibool, TAT Governor, added: “Ultra 2027 places Thailand into one of the world’s most influential ultra-luxury travel networks.
"TAT will use this platform to present a distinctive expression of Thai luxury built on personalised service, cultural depth and genuine human connection, spanning world-class wellness and gastronomy, private journeys, arts, living heritage and locally rooted experiences."
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