Travel Counsellors research finds more than a third of consumers turned to travel agents in the past 12 months, with higher income households more likely to do so
Most dismiss email marketing as ‘dated’, but it is still pivotal for building an emotional connection with customers, We Are Llama’s Lisa Edwards-Webb writes for TTG
Accor rapped by the UK’s advertising watchdog after influencer Lydia Millen posted a TikTok of her stay in London’s The Savoy in November 2022 without labelling it as an ad
Agents at Barrhead’s annual conference in Majorca were told by experts, including Silversea’s Peter Shanks, to stop being afraid and recommend more adventure holidays
In a special TTG Sustainable Travel Ambassadors workshop, agents learnt how some animal experiences can cause trauma for wildlife, and how to avoid them
In the fourth TTG Sustainable Travel Ambassadors workshop, agents heard how the right kind of tourism enables clients to proactively support people, wildlife and biodiversity.
John Coles, managing director of Kew Bridge Travel, is PATA UK & Ireland’s first-ever travel agent committee member, bringing fresh perspective to its agent outreach.
Filip Boyen, senior advisor for Corinthia Hotels and global ambassador for Forbes Travel Guide, reveals how the industry can earn and maintain customer trust
’When it comes to how to approach social media, there are as many opinions as there are marketers – here’s how to cut through them,’ write We Are Llama’s Marta Safin for TTG
’The home-based agent community has fully embraced the Brave New World in which we now live – and it feels like a levelling-up of opportunity,’ writes Travel Counsellor Jo Shayler-Tarrant for TTG’s latest homeworking column
’Sometimes people are almost a bit scared of saying the wrong things – but everyone has to start somewhere,’ Tui head of brand marketing Toby Horry tells TTG
