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Gold Medal ‘to transform travel trade landscape’ with new booking platform

Luxury
Gary Noakes
20 June 2024

Gold Medal is to automate the transfer of agents’ booking data following a partnership with travel technology specialist Inspiretec.

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The development will provide direct integration and eliminate the need for manual re-keying. Gold Medal claimed the alliance would “transform the agency landscape”.

It will initially enable only Gold Medal bookings to be imported, but there are plans to extend the capability to Pure Luxury, Cruise Plus and Incredible Journeys.